As long as I can discover no connection between the Gospel and the problems of my life, then it has nothing to say to me and I am not interested. And that is precisely why the Gospel must be preached afresh and told anew in every generation, since every generation has its own unique questions. This is why the Gospel must constantly be forwarded to a new address, because the recipient is repeatedly changing his place of residence... In short, if the basic questions of life have shifted, then I must redirect the message of the Gospel. Otherwise I am answering questions that have never been asked. And, upon hearing such answers, my opposite number will just shake his head and say 'that's no concern of mine. It has nothing to do with me.
Thielecke, How Modern Should Theology Be?